Wednesday, June 3, 2009

Social scientists waste time and money on Hip Hop


For a totally different purpose I was leafing through some electronic journals when I came across an entry from the January 2009 edition of the Journal of Broadcasting & Electronic Media, which is an American publication. The study in question was called Controversial rap themes, gender portrayals and skin tone distortion: A content analysis of rap music videos, an informative if less than catchy title. I thought it might make for interesting reading but then the abstract went like this:

"A content analysis of rap music videos aired on BET, MTV, and VH1 examined the occurrence of controversial themes, gender differences, and skin tone distortion. The results of this study found that current rap music videos have placed an emphasis on themes of materialism and misogyny. Additionally, men and women in the videos differ in their portrayal of these themes. Specifically, female characters are significantly more likely to appear as objects of sexuality. Men and women also differ in their appearance with more African American females appearing to have Eurocentric features. Implications and suggestions for future research are discussed."

If any over-payed American professors want to pay me for sitting on my ass watching MTV and eating Cheetos in exchange for a few insightful notes, get in touch.

Image courtesy of ricardo.martins

1 comment:

Tim Holmes said...

Yes, and did you know that as well as women being portrayed in a sexist manner on hiphop videos, people with facial disfigurements are often portrayed as "sinister"?